Considering we’re obsessed with all things CBD, we wanted to dedicate our content this month to that magical compound that gives us so many amazing benefits. As much as we’re CBD fans, we thought we’d get know some experts in the field that will give us the low down on all things CBD. Ashley Lewis and Meredith Schroeder are the founders of Fleur Marché — the chicest CBD apothecary on the Internet (see for yourself). They’re creating the Sephora of CBD…and we love them for it.
Learn everything from how Ashley and Meredith came up with the idea for Fleur Marché to a delicious CBD recipe you can try at home. Here’s our interview with CBD boss babes — Ashley Lewis and Meredith Schroeder.
How did you two meet and come up with the idea for Fleur Marché?
MEREDITH: We met at goop in 2016 when Ashley was hired to come on board to head up the wellness vertical, where I was respectively running the multi-brand fashion vertical. We became really close when we started sharing an office, that we lovingly refer to our dorm room. Fast forward to 2018 when we both left goop to pursue other opportunities, Ashley and I started batting around this female focused cannabis concept, and it wouldn’t stop gnawing at us. Ashley had an obvious wealth of knowledge in the wellness space, and was an expert marketer, and I had been curating for women for years and had developed a very clear perspective on what was missing from the cannabis retail landscape. It became a no brainer to team up and use our combine powers to create Fleur Marché, a cannabis apothecary for women, by women.
What’s the most exciting thing that’s happened to Fleur Marché since you launched?
ASHLEY: Shortly after launch, we were featured in the NYT Style section. That was a bucket list item I didn’t even know was possible. VERY proud moment quite early on!
What was your experience with Cannabis / CBD previous to launching Fleur Marché?
MEREDITH: I was pretty rusty in terms of cannabis, as recently as 2 years ago. I am embarrassed to admit it, but I stayed pretty far away from it as I still had PTSD from a pot brownie experience years ago. I was totally uneducated on modern ways to use cannabis, and the types of people who use it. My husband was ultimately the one who convinced me to try CBD for my menstrual cramps, and based on that experience alone I converted and never looked back.
ASHLEY: I was never a real pot smoker. I had more bad experiences than I should have (given that I never really figured out how to do it right) and just wasn’t that interested until more recently. As cannabis has evolved, there have been more and more products that are clearly dosed, in delivery formats that feel much more engaging than a bong 🙂 I’ve really come to enjoy the occasional edible before dinner. As for CBD, while at goop (my last job before Fleur Marché), I ran the wellness business and spent a lot of time thinking about and researching CBD. I spent almost 2 years in a deep dive around the regulatory landscape, the science behind CBD and how to find legitimate, high quality products. So, I was pretty well entrenched by the time we started the company.
What is the biggest challenge you face owning an online CBD apothecary?
ASHLEY: All the changing regulations! It feels like everyday there’s a new law or an existing law that has changed, which brings a whole new meaning to rolling with the punches. For example, we’re currently in the midst of looking for a new payment processor, as ours suddenly decided it would no longer process credit card payments for CBD. It’s issues like these that definitely keep things interesting…
How do you incorporate CBD into your daily routine?
MEREDITH: For everyday wellness maintenance my go to CBD products are tinctures and patches. My favorites being AM Formula by Yuyo Botanics, and the Be Calm Patch, by The Good Patch. Tinctures are great for microdosing throughout the day, or to get one single standard dose to reduce daily anxieties and improve focus. Patches are my go to if I need mental and physical relief. I love the fact that they have a lot of bioavailability and are long lasting.
I also incorporate CBD into my day for pain management. I am a full-time working mom, so aches and pains come with the territory at this point. My go to products are The Pain Stick, by Dr Kerklaan or Mary’s Muscle Freeze – both great for workout recovery, muscle soreness and joint relief.
What’s your ultimate goal for Fleur Marché? Where do you see the company in five years from now?
ASHLEY: We want to be the Sephora of cannabis! If we get this thing right, in five years we’ll have played a meaningful role in socializing cannabis as a wellness tool, something that women equate to any other beauty or wellness product. As such, we’d really like to have have rolled out a brick and mortar operation (ideally, across the country) and to have expanded into the THC space.
What’s the biggest misconception with CBD / the cannabis industry?
ASHLEY: The biggest misconception about CBD is definitely that it can get you high. Let’s be clear: CBD does NOT get you high! And even with cannabis more generally, I think its everyday therapeutic benefits are often overshadowed by the recreational ones. Cannabis is no longer just for stoners.
Why do you think CBD has gained such popularity so quickly?
MEREDITH: Because of the way our endocannabinoid system interacts with CBD, CBD provides many of the therapeutic benefits that THC does, without the high. People are catching on to the fact that CBD has many uses. It’s a powerful cannabinoid in that it serves as a potent antioxidant in skincare, helps with daily anxieties, allows for better & longer sleep, and is great for pain management. Most people are looking for natural healing remedies for these everyday challenges, and CBD can ultimately reach a really large audience once they’re educated on how beneficial it is for these various needs.
What’s are some of the benefits of CBD? Are the results immediate? Are there side effects?
ASHLEY: On our site, we focus on the benefits of CBD that are most widely recognized and have the most research behind them: sleep, anxiety, pain management and skincare. And while I wish I could say that CBD’s benefits were universal and consistently effective, in reality, everyone will experience CBD differently based on the severity of their need, the delivery format of the CBD, what dose they’re taking. Time to onset is affected by how you get CBD into your body (an edible will take longer to have an effect vs. a vape which is relatively immediate) and how much you take. And, like any other supplement, we recommend consistent use in order to achieve the full and intended benefits. Try it once and feel nothing? That’s normal. In my opinion you need at least 2 weeks of consistent and daily use before really understanding the impact. Take a look at our guide for how to properly dose CBD.
With so many ways to use CBD (tinctures, edibles, vape, creams, etc), how do you recommend a newbie go about finding the CBD product that’s right for them?
MEREDITH: Understanding why you are using CBD or interested in using CBD is step 1. Is it for Pain, Anxiety, Skincare, Sleep? I would then familiarize yourself with the different form factors CBD comes in, and understand the bioavailability (how much gets in your bod) of those form factors. We have a helpful piece of content here because it can feel sort of overwhelming.
What is the difference between CBD and hemp oil / extract? And is it important to buy products that are” full spectrum?” If so, can you explain what full spectrum means?
ASHLEY: CBD is technically the cannabinoid present in hemp oil/extract. You get CBD by extracting it from hemp. It’s then usually infused into an oil so that it can be better absorbed by the body. “Full spectrum” CBD is an extract that, in theory, contains all of the hemp plant’s cannabinoids, including trace amounts of THC. It has essential vitamins, minerals, Omega fatty acids + terpenes. While there’s a lot of debate about whether full spectrum is better than isolate (an extract where everything other than CBD has been filtered out), there are pros and cons to each. Believers in Full Spectrum CBD think that it provides greater relief than isolate due to the combined benefits of the cannabinoids, terpenes and other beneficial plant materials. That said, isolates are completely free of THC and contaminants, have controlled and standardized potencies, and have no taste or smell, which is ideal for a lot of consumers.
Can you share with us a CBD recipe?
Be sure to check out Fleur Marché for all of your CBD needs and keep up with @fleurmarche on Instagram. And if you still can’t get enough CBD (*raises hand*) you’ll be able to shop Fleur Marché at The Space Between for one night only on May 15! Meet Ashley and Meredith and ask them your pressing CBD questions at 6:45pm. Then stay for our Undone class at 7pm. Light bites and CBD mocktails will be served. Reserve your spot here. Warning: this event will be super chill.